Unit M2 D1 free essay sample

Use the Drawing Tools tab to change the formatting of the pull quote text box. ] [Type a quote from the document or the summary of an interesting point. You can position the text box anywhere in the document. Use the Drawing Tools tab to change the formatting of the pull quote text box. ] [Type a quote from the document or the summary of an interesting point. You can position the text box anywhere in the document. Use the Drawing Tools tab to change the formatting of the pull quote text box. ] [Type a quote from the document or the summary of an interesting point. You can position the text box anywhere in the document. Use the Drawing Tools tab to change the formatting of the pull quote text box. ] This is the homepage for Gocompare. com which is one of confused. com main rivals and at this moment in time has more market share, I think is due to the fact gocompare. We will write a custom essay sample on Unit M2 D1 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page com seems to offer customers better deals and more in depth customer promise reports. Gocompare. com advertising is more appealing easy to remember and they offer people who are loyal to the site the chances to be entered into a free draw with the chance to win a free car and the reen livery stands out compared to other competitors. Evaluate how successful a particular business organisation has been in preparing for growing use of e-business. D1 For D1 I will have to evaluate how successful Apple has been in preparing for growing use of E-Business. Overall in the past few years Apple has become more and more successful through preparing for the growth of E-Business for today’s society. The company has taken in and analysed competitors behaviour in order to remain market leaders and stay at the forefront of high end products such as IPhone and there IMacs range. Apple have tried to create a unique feel for their products when compared with Microsoft they have been trying to play catch up with Apple in all the same categories they both operate in. Apple use very different marketing techniques compared to Microsoft which has made Apple the number one brand in the world. One feature that Apple offers that Microsoft doesn’t have is ITunes and an App store which offer customer to buy as much music as they want to be stored on their phone, iPod or computer or mac. This means that Apple appeals to a larger target group and can get more business. One feature that Microsoft offers is paying by card and if Apple didn’t offer this then Microsoft would have an advantage over them, the fact that the company may take every detail from competitors and produces a unique brand shows that they have been successful in coping within the E–Business world. Apple are also offering different feature for their devices that will linked them together through the â€Å"Cloud† a feature that a lot of competitors are looking at also. The â€Å"Cloud† is a virtual storage space where you can keep information for free or for a price depending on how much storage space you want. Apple have marketed this by telling people that all their information can be kept in the cloud safely along with family pictures that could get lost if kept on your computer or mac. For Microsoft they don’t have any stores they have their operating systems in other companies’ computers which are sold at stores like pc world. So for them it’s very important that they keep expanding their E-Business activities and make sure competitors don’t have any advantages over them. Apple went from 357 stores at the end of fiscal 2011 to 390 stores at the end of fiscal 2012, up 33 from the year prior. Apple earned an average of $51. 5 million per store, up from $43. 3 million last year. Over the past year Apple has made over $40 billion in online sales, these figures illustrate that Apple use of promotional techniques. With Apples ever expanding their online features which are becoming more and more successful each year they are putting a lot of pressure on other competitors E-Business strategies and plans. With their pricing strategies and other marketing techniques online are proving to be the best in this competitive market.